The Institute of Vine and Wine (Instituto da Vinha e do Vinho I.P.‑ IVV) was founded as an umbrella organisation to spearhead the implementation of European Common Market regulations. In 1986, the IVV officially became the successor organisation to the former national wine board, the Junta Nacional do Vinho (JNV).
Today, the IVV (Instituto da Vinha e do Vinho I.P.) has assumed responsibility for the monitoring and control of the wine industry as a whole, and affiliated regional organisations; quality certification inspections; ensuring compliance to viticultural policy by regional organisations as well as the implementation of new legislation; and last but not least, overseeing wine marketing measures. Through the Comisão Nacional da OIV – the National OIV Commission (CNOIV), the Instituto da Vinha e do Vinho (IVV) is also responsible for ensuring national representation at meetings of the OIV (Organisation Internationale de la Vigne et du Vin – International Organisation of Vine and Wine) which has its head offices in Paris.
Click here to view News from IVV (in portuguese).
Created in 1997, ViniPortugal is a trade association whose aim is to promote Portuguese wines, brandies and vinegars on the domestic and target international markets.
ViniPortugal provides strategic support to the Portuguese wine sector, bringing together organizations representing trade (ANCEVE and ACIBEV), production (FENAVI and FEVIPOR), cooperative wineries (FENADEGAS), distillers (AND), farmers (CAP), demarcated regions (ANDOVI) and government bodies (IVV).
Click here to view News from ViniPortugal.
Infovini – Wines of Portugal is a project that aims to be the paradigm of the use of the Internet to market and promote Portuguese wine and the sector’s culture, not only nationally, but also internationally.
The portal’s mission is to create a large community made up of motivated consumers and users connected with the sector. Infovini will enable them to share knowledge and experiences related to wine and its culture.
Careful promotion of Portuguese wine via the Internet is essential to convey an image of innovation and quality combined with the tradition and singularity of Portuguese wines. In this way, the Infovini portal is an important marketing tool for the sector, approaching the different types of users in a segmented manner, whether they are experienced connoisseurs or novice consumers.
Click here to view News from Infovini.